Having an online presence for your business is essential...after all, it’s 2018! But, did you realize that just having a basic website is simply not good enough? Your website not only needs to have rich content but also must be well designed. Though web design seems as if it may be less important than your site content, it is actually essential and ignoring it would be detrimental.
A well-designed website will emphasize your consistent branding. Including the same logos and fonts that are associated with your product are very important to include on the website because it enhances brand recognition. Inconsistencies can lead to customer mistrust and adverse association with your company.
Did you know that web design is also critical to your search engine optimization (SEO) strategy and ranking? Many companies have websites now, which clutters search engine result pages. If you want to be seen, your SEO needs to be well managed. A strong web designer will ensure your SEO is great from the start! Plus, having fresh, interesting content is also essential to your website design and SEO strategy. All glitz and glamor with no substance is also a poorly designed website.
Web design is about more than just “making it pretty.” It is also about making the visit to your online business both easy and enjoyable for your potential consumers. Proper web design improves navigation and enhances marketing efforts.
Having a professional and welcoming website is crucial to gaining and retaining potential and current customers’ trust. If your website does not look professionally designed (messy) they are more likely to assume your company is untrustworthy. This mistrust will decrease visits and conversions that keep your company running. By properly optimizing navigation, the wording of your content, color scheme, and overall web design, you may see an increase in the conversion rate on your site. At Troy Web Consulting, we are dedicated to creating the best experience for you and your customers. By developing a website with proper web design, we will help your business reach its full potential.